1. Informing and Educating
97% of marketers claim that videos help customers understand products. (Hubspot)
For the most part, marketers today are no longer taking a pitching type of approach - the reason? There’s simply too much choice out there. Consumers and businesses simply don't’ need to be sold to; instead, they’re doing a quick internet search to find the best product in their neighbourhood or even in the world where they’ll proceed to order it online.
2. Search Engine Optimization
Over 80% of all traffic will consist of video by 2021. (Cisco)
Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO -- as long as the videos themselves are optimized properly as well.
3. Staying Competitive
81 % of businesses are now using video for marketing. (Hubspot)
Videos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.
4. Getting Personal
Live video will account for 13 % of traffic by 2021. (Cisco)
Instagram Stories are great for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel.
5. Boosting Conversions
90% of consumers claim a video will help them make a purchasing decision. (Social Media Today)
Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video will buy it. And landing pages are great places to place videos, too.
Videos are not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.