92% of marketers say it’s an important part of their marketing strategy
In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing.
So what is it that makes video so important? Well, according to 88% of marketers, video marketing provides them with positive ROI. When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now.
99% of marketers using video will continue to do so in 2020
With the ROI of online videos increasing along with the amount of time consumers are spending watching them, it’s hardly surprising that 99% of the marketers who are currently using videos will continue to do so in 2020. On top of this, 95% of these marketers expect to increase or maintain their current spend on video marketing.
In terms of those marketers who aren’t currently using videos, 59% expect to start doing so this year.